Dolores Lopez <[log in to unmask]> wrote:

> Does any one know if text4baby sponsored by Johnson and Johnson is code
> compliant?
> I would like to suggest our prenatal clinic using it for our patients, but
> we are trying to get Baby Friendly Designation.
> I can't find any information about this. Any thoughts.

From their FAQ:

"Q:  Can organizations view the text content before partnering/promoting
the service?
A:  Yes. Please note that the messages are copyrighted, and we ask that
partners do not distribute the messages outside of their organizations.
To obtain the messages, please email [log in to unmask]"


I have a lot of issues with the way they market their over-scented,
unnecessary baby products, but that doesn't put them in violation of the
Code. As far as I know, they're not involved in infant formula or
bottles.

Out of interest, I did their website "Customized Sleep Profile" with an
imaginary seven month old baby. I said that this baby co-slept, was
nursed to sleep most nights, woke twice at night every night to nurse,
and that sleep was only a "small problem" (in my head, the only sleep
problems were to exist on the night that she wasn't nursed to sleep, but
there was no opportunity to express that.) 

Their "profile" said that the longest stretch of sleep being four hours
was "less than optimal". It also said that "after 6 months olf age, most
healthy children no longer need nighttime feedings unless there are
concerns about growth. Check with your child's healthcare provider
regarding whether your child still needs these nighttime feedings. If
not, you may wish to consider cutting back." 

It went on to suggest slowly weaning from nursing during the night
wakings also, and to get the baby into a crib. No information was sought
or offered on safe co-sleeping, and at no point can I see information
about it being safer to keep your baby's crib in your own bedroom. These
aren't Code issues, but you may wish to take them into account.

Lara Hopkins

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