[Heather wrote] Because that secondary message - entirely correct as you say - is
very much the 'junior partner' to the overall message against
bedsharing.
What would you use as a slogan for a poster warning against bedsharing risks? It seems to me that the complexities of risks and benefits are, in the nature of things, impossible to sum up in a slogan that gets a fully accurate message across. I rather like their choice, which is sort of... non-specifically eye-catching and engages the brain enough to go further to see what it's all about.
Best wishes,
Sarah
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