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Date: | Tue, 27 May 2014 09:06:16 -0500 |
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Hi all,
Just a note to let you know that the infant bottle manufacturer Munchkin
has created a Lactation Consultant Locator on its website. I received an
email from its public relations firm today, which touts its connection
to the lactation consultant community. It appears that it took the
information for this locator from another source. You may want to check
it to see if you're listed, and write to the company if you'd prefer not
to be. You can find it here: http://www.munchkin.com/latch-locator
I include below the email I received and my response.
Best regards,
Nancy Mohrbacher, IBCLC, FILCA
Chicago suburbs
www.NancyMohrbacher.com <http://www.nancymohrbacher.com/>
Hi Nancy,
In light of your very focused blog content around breastfeeding I wanted
to touch base with some news from a company that is offering a unique
solution and unrivaled support for breastfeeding moms.
Munchkin, Inc. recently took on the challenge of helping nursing moms in
the transition from breast to bottle and back with their innovative new
bottle line, *LATCH* (www.latchbottles.com
<http://www.latchbottles.com>). In fact, they worked with leading
lactation consultants and pediatric specialists to better understand how
best to support moms who plan on both breast and bottle feeding. They
bottle features 3 key components:
* Like the breast: pressure against the LATHC nipple increases the
milk flow just like the breast
* Anti-colic: an anti-colic valve and overall design ensure that no
air bubbles travel through the breast milk, reducing gas and colic
* Accordion-style nipple: stretches and moves like the breast to reach
baby’s soft palate for better latch
You can learn a bit more about the value it has provided for moms here:
https://www.youtube.com/watch?v=AGlvvMKgrUI&list=UUJsFRPgHQLA2gfWx0j09HHQ
Taking it a step beyond traditional bottle manufacturers to fully
demonstrate their support of breastfeeding mothers, Munchkin is also
providing moms with a Lactation Consultant Database
(http://www.munchkin.com/latch-locator) because they understand just how
many challenges they may face in this process and want to help them
achieve their individual breastfeeding goals.
I would love to tell you more about the line, design process and
Munchkin’s overall support of breastfeeding moms if it’s of interest.
Looking forward to your feedback.
Best, Erin
Erin O'Brien, Konnect Public Relations
Hi Erin,
As an FYI, I left a lucrative position with a company when it started to
market its infant feeding bottles and nipples directly to parents, which
is in violation of the World Health Organization's International Code of
Marketing of Breast-Milk Substitutes and counter to my code of
professional ethics. Your YouTube video and marketing claims are part of
the problem, not part of the solution.
I know that many of the IBCLCs currently listed on Munchkin's Lactation
Consultant Locator have no idea that their names are connected to your
company in this way. Munchkin needs to ask permission before including
their names and contact information on its website.
Please remove me from your contact list.
Nancy
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