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Subject:
From:
Anita Cohen-Williams <[log in to unmask]>
Reply To:
HISTORICAL ARCHAEOLOGY <[log in to unmask]>
Date:
Thu, 20 Jun 2013 17:36:46 -0700
Content-Type:
text/plain
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I have an archaeology network at http://archaeoseek.com . Membership is
free.


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On Thu, Jun 20, 2013 at 4:43 PM, Laura Seifert
<[log in to unmask]>wrote:

> While Facebook is easy and effective, we need to all be thinking longer
> term and deeper engagement. Social marketing is about creating a community
> that interacts, not dictating the message to them. Sites like Old Cahawba
> can (and clearly have) done this well, but what about temporary sites like
> Abercorn Archaeology? Once the project is done, are these Facebook sites
> and blogs abandoned? The next project has to re-attract fans and regain a
> following.
>
> Fans or followers do not mean anything without action behind it. Are your
> fans willing to write a letter to their mayor or senator to support
> archaeology? Several months after your site closes, your page will no
> longer be showing up in your followers' news feed. Could you rally the
> troops to speak at a city council meeting then? Or get them out for a vote?
>
> Think about consolidating projects locally like Georgia Southern U has done
> with their projects (https://www.facebook.com/GaSARP) or in Savannah,
> everyone is welcome in our Digging Savannah project (
> https://www.facebook.com/DiggingSavannah). We need to create longer-term
> engagement with our communities to make archaeology and history a normal,
> everyday part of American life.
> food for thought,
> Laura
>
>
> Laura Seifert
>
> Chairperson, Savannah Heritage Emergency Response
> http://sheronline.info
>
> Digging Savannah <https://diggingsavannah.wordpress.com/>
> a new archaeology program in Savannah
> Find us on Facebook <https://www.facebook.com/DiggingSavannah>
>
>
>
> > Date:    Wed, 19 Jun 2013 16:43:09 -0500
> > From:    Linda Derry <[log in to unmask]>
> > Subject: FACEBOOK GOOD
> >
> > FACEBOOK GOOD!
> >
> >  Some handmade signs at our archaeological park were stolen a couple of
> > weeks ago, and today they came home BECAUSE OF FACEBOOK.
> >
> > A gentleman was driving down a deserted country road and found them
> > discarded alongside the road.  Because of Facebook, he heard our story
> > about
> > the vandalism, so he picked them up and drove them back to us!
> >
> > Linda Derry
> > Old Cahawba Archaeological Park
> >
> >
>



-- 
Anita Cohen-Williams
Organic SEO and Social Media Management
MySearchGuru

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