As far as engaging the general public is concerned, I think we are missing the boat here.
I asked my 18yo daughter what came to her mind when someone mentioned Nestle. She said, without hesitation - chocolate. My own answer would have been Quik and Crunch Bar. Breastfeeding aside, why would a company strongly associated with sugary processed foods be appropriate to teach about nutrition? How can we think they will really tell a child to choose an apple over their candy bar?
That's where I think this campaign needs to go in order to be effective, and matter to a wider population.
Susan Nelson MS, IBCLC
Austin Texas USA
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