Bee liners;

I am looking for a term that is something of an economy of scale but in
reverse.  I am working in a developing country on a honey marketing project
and the honey packers can only get 1 kg jars at this time.  Their honey is
expensive relative to world prices and per capita income is low so buying a
1 kg jar is out of reach of most consumers.  I am making an argument for
helping a jar manufacturer procure a mold for 250, 300, or 400 gram jars (
the glass manufacture only produces beer bottles now, a #1 seller) for a
smaller, more affordable honey package.  I am looking for the term to
describe how the smaller honey jar will be more affordable on a per uint
basis (may be more per gram of honey) and should therefore increase sales.

Any help appreciated for this non-economist....
Bill Lord
Louisburg, NC

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