In my practice  demographic - mostly high socio-economic families,  control and perfectionism runs long and deep.  This, of course, only sets one up for anxiety and depression.   If one can't control it then it's too stressful and if it's not perfect immediately, it's deemed a waste of time-  Exhausted/ fearful/ disillusioned/ disappointed and desperate -one reaches for anything that brings them back to their "comfort zone" of control.  In this case: bottle-feeding and/ or pumping.  And guess who's ready to swoop down when this happens?  We all know who those players are.
This pervasive mindset of control and perfectionism has set the stage for the most effective marketing strategy I believe history has ever seen - newborn product sales especially the infant feeding industry.   

Since Breastfeeding is not about control or perfectionism ( nor should it be) it does not fit the "model" women have now become accustomed to.  Which I believe is the corporate model set up by men. You know, constant micro-managing,  competition, over-evaluating, where A&B equal C and there is an agenda -always an agenda!  More is better.  If it's free -how good could it be?  Correct me if i'm wrong but in order to effectively compete with men in the business world -women have had to think like men.  This "corporate thinking" does not bode well for breastfeeding and mothering in general.  But it works beautifully for the infant marketing industry! 













Maria Parlapiano RN IBCLC
Postpartum Place
Sent from my iPhone

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