Ann Altshuler`s posting is very disturbing for many reasons.  But at the 
source of the problem is the distribution.  How does the formula company 
know which households have newborn babies?  Are they getting a list from 
hospitals or birthing centres or government offices?  This is totally 
illegal because someone is leaking these names and addresses and probably 
getting paid a lot for it.
I always advise expectant parents not to give their details if they buy any 
accessories or items in hospital gift shops or babywear stores.  Sometimes 
they are enticed by gift packages on condition they fill out forms with all 
their details.  If only we could market breastfeeding this way.
At present I am inundated with phone calls soliciting donations to charities 
providing basic essentials to poor families including formula for babies. 
Each one gets my "spiel" about the dangers of donating formula and a repeat 
of my offer to set up a breastfeeding "hot line".
Wendy Blumfield
NCT Trained Prenatal Advanced Teacher/Tutor/Breastfeeding Counsellor
Israel Childbirth Education Centre 

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