Less Is More.

Work on three things to want to say.  One thing, you want every person 
in the room to remember in a week's time.  A second point, you want 50% 
of the room to remember, a third point, 25%.  If you do that, you're 
winning.

I'd suggest your No 1 is "Skin to Skin" for that first golden hour.  
Start with a 'hook', a visual image for them all to hang on to - have a 
real mother and real baby, if you can.  Spend at least 50% of your time, 
explaining again and again that "Skin to Skin" is the key and why.  
Don't stray off into all the other things you could say - stick with 
your main message and let everything hang from that.

Choose your other two messages, from the worst aspects of practise 
occurring in your own area - so pitch what what those nurses are likely 
to see others do. Relate it back to skin to skin.  So if there is an 
issue on formula feeding for jaundice, spend some time on the skin to 
skin stabilising blood sugar research.

You need to repeat your main message at least 5 times.  You need to 
repeat it in three different formats - audio, visual and them DOING 
SOMETHING, and you need to give them a humorous joke or comment at least 
every 20 minutes.  (So that would be approx three jokes).

Less Is More!  :-)  Otherwise, known as K.I.S.S - Keep It Simple, 
Stupid.  :-)

Morgan Gallagher


Holly McSpadden wrote:
> I have been asked to give a 50 minute presentation to a group of about 500 perinatal nurses from hospitals and health departments. The topic title is "The Golden Hour" and Other Opportunities to Ensure Breastfeeding Success. What health professionals can do (or not do) to facilitate breastfeeding in the hospital setting. 
>
>  I asking for input from all of you Wise Ones on how to get the "biggest bang for my buck", given the small amount of time that I have. Any and all suggestions will be appreciated. I'm feeling a bit overwhelmed by this one:)
>
> Thank you!
>
> Holly McSpadden, IBCLC
>
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