Diane quotes from a 1996 article;
"To compete with tobacco industry advertising, antitobacco advertisements
need to be ambitious, hard-hitting, explicit, and in-your-face. Unless the
advertisements grab and hold people's attention, their messages will be lost
amid other advertising. Advertisements must clearly refer to the tobacco
industry, rather than to 'they' or 'them.'
This is exactly what Best for Babies is striving to do. They want to "level
the playing field". their presentation "Does Breastfeeding Need a Makeover"
from the ILCA conference this summer was great.
Winnie Mading
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