For those of you who like to read the original ruling, I have included the
link. The NCTs complaint against Danone (Numico, Nutricia) 's Cow and Gate
ads was upheld. The ASA said, "The ads must not appear again in their
current form. We told Nutricia to hold robust evidence to support their
claims in future ads."
http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_46576.htmhttp://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_46577.htm
Seems that the 'mother-country' is lifting her game. Congratulations and
please keep complaining. I will use these adjudications when speaking with
Aussie authorities!
N
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