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Date: | Tue, 8 Feb 2011 11:56:36 -0800 |
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From our breastfeeding network member. Wonder if there's a way to stop
artificial formula advertising if the federal government is serious about
protecting and promoting breastfeeding? Formula is called a "staple" here.
Judy
How long before Mickey Mouse is promoting formula? I hope never (I love
Disney!) but that does seem to be the direction things are going.
Disney Looking Into Cradle for Customers
http://www.nytimes.com/2011/02/07/business/media/07disney.html
Disney estimates the North American baby market, including staples like
formula, to be worth $36.3 billion annually. Its executives talk about
tapping into that jackpot as if they were waging a war. "Apparel is only a
beachhead," said Andy Mooney, chairman of Disney Consumer Products.
[snip]
Mr. Mooney is working on a loyalty program, for instance, in which pregnant
women might receive free theme park tickets in return for signing up for
e-mail alerts.
[snip]
Rachel Bernstein, an obstetrician-gynecologist in Fort Lauderdale, Fla., who
is pregnant herself, said she was concerned about marketers using hospitals
as customer hunting grounds. "But Disney is a nice company," she said, "and
I think my patients would actually be thrilled to get free Disney stuff."
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