Morgan, I agree completely with your comment that "I have to say the 
re-vamping of the WHO site, and the branding everything 'infant 
feeding' in documents, as opposed to 'breastfeeding' makes it very 
hard to find stuff now... ".

I've pondered why, for a while now. WHO so consistently refers to 
"infant feeding" rather than "breastfeeding" in so many of its more 
recent documents.  The WHO 2003 Global Strategy for Infant and Young 
Child Feeding is a case in point 
(<http://www.who.int/child_adolescent_health/documents/9241562218/en/index.html>http://www.who.int/child_adolescent_health/documents/9241562218/en/index.html) 
In many of the older documents, drafted before the mid-Nineties, when 
Breastfeeding was intended, then "breastfeeding" was used.  But in 
later publications the words "infant feeding" appear a whole lot more 
often.  "Infant feeding" could mean feeding an infant with almost 
anything.  On the face of it, this is a generic and beguiling term 
meaning all foods fed to infants, but actually it slips beneath our 
radar, blurring the distinction between breastfeeding and 
other-feeding, until it's too late.  Maybe use of these words are 
part of a deliberate politically motivated strategy to facilitate 
easier relationships with the UN's private partners?   Whatever the 
reason, when we look to more recent WHO documents to provide back-up 
for our current breastfeeding advocacy, we find that clear 
endorsement of _breastfeeding_ is actually pretty sketchy, and in 
some cases non-existent.

Has anyone else noticed this too? - I'd be interested in others' impressions.

Pamela Morrison IBCLC
Rustington, England
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