When you find a bottle teat that works more like a breast please do
share.....my undertsanding of the non-industry funded, peer review research
is that there isn't anything that functions anything like the breast.
And I'm getting a little testy with people saying, We can't discuss this, we
can't discuss that....it absolute rubbish! The Code is about marketing. It
is not about explaining how products work to women with a need for them. It
is not even about selling products. It's just about marketing.
Karleen Gribble
Australia
----- Original Message -----
From: "Kershaw Jane" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Tuesday, June 30, 2009 6:48 AM
Subject: Re: Code issues and return to work
So -- when a bottle works LESS like a breast or MORE like a breast - we
can't discuss that aspect either?
-----Original Message-----
From: Lactation Information and Discussion
[mailto:[log in to unmask]] On Behalf Of [log in to unmask]
Sent: Monday, June 29, 2009 8:25 AM
Subject: Code issues and return to work
I think it is sometimes difficult to sort out the difference between the
need or use of a product relative to how it is marketed. The Code does not
prohibit us from using, selling, or talking about pumps, bottles, and
nipples. Breast pumps are not covered by the Code. Our first duty is to the
mothers and infants we serve. The Code aims to assure that marketing
strategies from companies making or distributing products within the scope
of the Code do not affect health professional's unequivocal support of
breastfeeding nor persuade mothers that infant formula is equivalent to
breastmilk. The Code works to protect breastfeeding from unfair competition
from infant formula, bottles, and artificial nipples. Teaching about the use
of breastpumps, bottles, and nipples in a class for mothers returning to
work does not violate the Code. The Code specifies teaching mothers about
the safe use of formula if it is necessary. What the Code aims to do is make
sure that health care providers are not unduly influenced by industry such
that there is a conflict of interest between unequivocal support of
breastfeeding and the use of a product covered under the scope of the Code.
Explaining how slow flow nipples work, mentioning the names of various
brands, teaching how to use bottles is not prohibited by the Code. Marketing
the products in a manner that implies the nipples are just like mother or a
bottles works similar to the breast violates the Code. Stating facts about
various products helps mothers decide which to use. Promoting the product
covered under the Code is a violation.
Medela continues to market products covered by the Code - feeding bottles
and nipples - in a manner that does not meet its obligations under the Code.
Ameda and Evenflo both meet their obligations under the Code. Liz Brooks and
I will be presenting a plenary session on Code issues at the ILCA conference
in July.
Marsha Walker, RN, IBCLC
Executive Director, National Alliance for Breastfeeding Advocacy The IBFAN
organization that monitors the Code in the US
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