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Date: | Wed, 25 Mar 2009 11:28:16 +0000 |
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>So true, manufacturers go directly to the buying public. Whenever I
>google for anything breastfeeding related I get at least 1, but more
>often more payed google ads from AIM producers, the links mostly
>navigate to such baby clubs and the like.
>But in the Netherlands HCPs are approached directly as well, most in
>the well-baby clinics and the home-maternity care organisations
Yes, this happens in the UK as well. Manufacturers have
'professionals clubs', award training grants and scholarships , they
stage free conferences with lunches, and create personal contacts
with HCPs.
This is very effective. There is a brand of formula on sale in the UK
which has used these strategies very well - whenever a mother is
debating whether to 'top up' or switch to formula from breastfeeding,
and she tells me she has asked her midwife or HV what she should do,
I know that 9 times out of 10 this brand will be described go her as
being 'better than the others' and/or 'closer to breastmilk'.
Heather Welford Neil
NT bfc, tutor, UK
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