I don't think calling him out on his stupid assertions would be bad (I don't think it would do a bit of good either!) .Pointing out a pompous jack-asses mistakes is sometimes an enjoyable past time!
I mean - don't inadvertently give him suggestions that could make his product better or more marketable. Like I said, I can think of two things his is making a mistake on. But I will not mention them here, or to him directly.
(Obviously the whole thing is a mistake to us. But I mean things that if pointed out to him he would say "Aha" and maybe change.)
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