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Subject:	Re: Smoking gun - the TV ad from Medela
From:	Diane Michel <[log in to unmask]>
Reply To:	Lactation Information and Discussion <[log in to unmask]>
Date:	Wed, 4 Mar 2009 12:03:11 -0700
Content-Type:	text/plain
Parts/Attachments:	text/plain (27 lines)

> I wonder if they are getting letters from women wondering what supermarket
> the woman in the ad was in, that carried breastmilk in quart cartons.
> Sheesh.
>
> Rachel Myr

When I first saw the ad, I thought: perfect!  Breastmilk has been 
commodified so well, why not sell it in nondescript, impersonal quart 
cartons in generic supermarkets?  And to me, the futuristic-looking 
newspaper ad and the billboard reinforced the concept to get on the 
bandwagon -- breastmilk is becoming more and more of a commodity.  Sad 
indeed.

Diane Michel, MSPH, IBCLC
Boulder, CO

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