It’s a little bit amusing to think that somewhere some ingénue lactation consultant (with all due respect and props to the original poster) is losing sleep, worried that we might put Medela out of business. Girlfriend, Medela is way bigger than we are and they are reinventing breastfeeding. On our watch. And here’s the thing: people like them more than they like us.  Medela speaks the language of the generation. They understand and value things like commodification. And branding. And buying things. I’m repeating myself now. I’m afraid our message of love and health and empowerment is getting lost. We still live in a bottle feeding culture only now it’s a Medela bottle and we are putting breastmilk it. Ask any mother: she breastfeeds for the “nutrients” or for the “health benefits”. It’s all about the milk. For Medela, it’s all about the money.  
Kristen Panzer, MS IBCLC
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