Code issues can sometimes be rather difficult to interpret. Having 
worked to help the Evenflo company meet its obligations under the Code, 
I had many questions about bottles within the Code. Any bottle 
represented as a feeding bottle is forbidden by the Code to be marketed 
to the public. However, collection and storage containers are not 
within the scope of the Code and are permitted to be marketed to the 
public. I have been through this with ICDC in Penang and marketing 
storage containers does not violate the Code. A company who is 
marketing feeding bottles needs to modify its website, change 
packaging, and correct print ads to meet its obligations under the 
Code. Feeding bottles are permitted to be pictured on a website if it 
is what is called a "pack shot." A pack shot is a picture of all of the 
products in question in one picture. A company is permitted to state 
that it manufactures and sells that product but there can be no 
marketing text. Meeting Code obligations is not a simple matter. It 
takes a lot of effort to check that each aspect of manufacturing and 
selling does not turn into marketing.

Marsha Walker, RN, IBCLC
Weston, MA

             ***********************************************

Archives: http://community.lsoft.com/archives/LACTNET.html
To reach list owners: [log in to unmask]
Mail all list management commands to: [log in to unmask]
COMMANDS:
1. To temporarily stop your subscription write in the body of an email: set lactnet nomail
2. To start it again: set lactnet mail
3. To unsubscribe: unsubscribe lactnet
4. To get a comprehensive list of rules and directions: get lactnet welcome