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Date: | Tue, 4 Aug 2009 17:42:48 +0100 |
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http://www.thelancet.com/journals/lancet/article/PIIS0140-6736(09)60661-9/fulltext#article_upsell
<http://www.thelancet.com/journals/lancet/article/PIIS0140-6736%2809%2960661-9/fulltext#article_upsell>
I hope this link takes you to the login page, as I can't seem to get it
back to that, now I'm logged in!
Wonderful article, available free on free registration, at The Lancet.
"A fundamental question must be asked: why was formula milk being so
widely used, and breastfeeding avoided, for young infants in China and
some other southeast Asian countries? Although breastmilk is well known
to be economically and physiologically crucial to child survival,2
<#bib2> voracious global marketing by the formula-milk industry over the
past 60 years has methodically dislodged breastfeeding as a viable and
desirable strategy for infant feeding. The pro-industry lobby has
decried breastfeeding advocacy because it is “scaring expectant mothers
into breastfeeding”, resulting in the dilution of a national
breastfeeding promotion campaign in the USA.3 <#bib3>
Progress towards fulfilment of the UN's MDGs by 2015 requires that all
sectors of society have a focused vision to improve child survival.4
<#bib4> The time has come to confront the obvious dangers of infant
malnutrition and mortality associated with formula feeding, and to call
for escalation in the promotion and support of breastfeeding for most
women. This aim entails an approach that acknowledges and respects
individual contexts and choices, is mindful of women's social and
economic predicaments, offers adequate support and information for all
decisions regarding infant feeding, and engages governments to make
policies and implement programmes that ease the burdens on women as
primary custodians of infant nutrition."
"Second, to counter the private sector's marketing techniques that lead
to replacement of breastfeeding with formula, an unequivocal message
that “artificial is inferior” should not be buckled by corporate
interference and commercial interests that are thinly veiled by
ostensibly ethical concerns. This response should entail properly
funded, focused, innovative mass-media marketing of breastfeeding
science and practice, on a scale that can match the hegemonic creativity
of people who market formula milks. An example of this strategy is that
in Brazil, where the health ministry has led a profoundly successful
advertising mission for breastfeeding for the past 26 years.14 <#bib14>"
Morgan Gallagher
<http://www.thelancet.com/journals/lancet/article/PIIS0140-6736%2809%2960661-9/fulltext#article_upsell>
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