It's the International Code of MARKETING of Breastmilk Substitutes 
that we agree to uphold as IBCLCs.  Showing and selling bottles is 
not the issue.  MARKETING bottles (and teats) is the issue.

Medela has always sold bottles to go with their pumps.  That is fine 
under the Code.  But now, they are MARKETING those bottles directly 
to parents, separately from the pumps.  It is the advertising of 
their bottles as feeding devices separate from the pumps that 
contravenes the Code.

It can be a bit hazy sometimes to determine what is merely "offering 
for sale" vs. "marketing."  My understanding is if there are any 
descriptive claims about the purpose, use, style, or features of the 
bottles, then it is marketing.  Lovely ad copy about how the bottles 
will make the baby happier or the mother freer certainly falls into 
the category of marketing.  Simple pictures (not stylized, no babies, 
etc) and basic factual information (size, materials, etc) about the 
product is OK.

Margaret
LLLL, IBCLC
Longmont, CO

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