Even from them, it is NOT new... When I was doing workplace lactation support at CDC the MCH Alert emails had a notice about this under the Ross division of Abbott - quite a while ago. I downloaded everything to scrutinize it (couldn't help myself :). All the materials has the cutesy (ugh!) Ross teddy bear, and as I recall there was misinformation regarding milk storage times.
See...
http://abbottnutrition.com/resources/en-US/news_and_media/media_center/bbb%20launch%20release%202-20-04.pdf
>>> Feb. 20, 2004 – Abbott Laboratories' Ross Products Division today announced the launch of a major new program, Business Backs Breastfeeding™, designed to help companies more effectively support mothers who continue to breastfeed after returning to work.<<<
Interesting that this newer "new" Abbott program follows on the following...
>>> September 24, 2008
Abbott Innovates Inside and Out with New Similac® Infant Formula and Packaging
COLUMBUS, Ohio -- Abbott today announced the launch of two innovations using the latest science in infant nutrition and consumer packaging. New on the inside: Similac Advance EarlyShield™ is an infant formula that is designed to be more like breast milk. New on the outside: Similac® SimplePac™ is Abbott Nutrition's most significant packaging redesign of baby formula powder containers. <<<
Sylvia Ann Ellison, M.A.
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