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Date: | Wed, 1 Jul 2009 09:28:43 EDT |
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Marsha writes:
I have written to both Celebrity-babies.com and PEOPLE magazine expressing
disappointment and concern about these ads. Formula company ads have been
working to dupe parents into thinking that formula is equivalent to human
milk, which is working. My concern here is that these ads have moved into
mainstream media outlets and appear there in order to normalize formula
feeding, i.e. famous people and Hollywood stars appear in association with
formula on the same page, making it
appear that these people use this product.
Dear Wise Women,
This is the saddest and most disturbing part of this trend. If I am
remembering correctly, the National Breastfeeding Awareness Campaign, which was
mostly never rolled out or watered down/relegated to a spot at 3AM when it
was, was based on focus group info that suggested that celebrity
endorsements or celebrity visibility in terms of babies breastfeeding didn't work to
convince anyone or change breastfeeding initiation rates. Then again, it
does seem the celebrity presence alone will convince mothers to continue with
their plans to formula feed or to abandon breastfeeding because they see
something in a popular magazine.
Sigh,
Judy
Judy LeVan Fram, PT, IBCLC, LLLL
Brooklyn, NY, USA
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