This is in regards to the new formula can design, shown at this
advertising link:
http://similacsimplepac.com/SimplePac-design
What was most noticeable to me about the new campaign is how this
design is supposedly "for moms", this was mentioned many times and
yet "but Dad can feed the baby too!" has been one of the main battle
cries in support of bottle feeding. Dad's weren't mentioned at all in
the interactive website (at least not any of the links I clocked)
despite this new design being trumpeted by a male celebrity.
Michelle DePesa
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