The [WHO] International Code of Marketing of Breast-milk Substitutes says no marketing directly-to-families of items that fall under the Code.  Bottles, teats, formula, or baby foods meant for the under-6-month-crowd fall under the Code.

Pictures of any of these items, on a website accessible to parents, is marketing.

I have long tried to imagine how someone could, in fact, legitimately sell these items in a retail environment .... since the Code to regulates *marketing* and not *selling*.  I guess the stuff can be out of sight, and if the purchaser asks for it, the retailer can bring it up from behind the counter.

Liz Brooks, JD, IBCLC
Wyndmoor, PA, USA

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