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Subject:
Re: WHO Code question
From:
gonneke van veldhuizen <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Tue, 4 Mar 2008 03:59:58 -0800
Content-Type:
text/plain
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text/plain (42 lines) 
I keep on to respectfully disagree. To show that an item is for sale is by definition not the same as to market an item. Or is this a language question? In translation to my language ''to market'' is to *actively* promote selling/buying an item by advertising, promotional activities,etc. To offer for sale is just that: letting people know that an item can be purchased here. When I read the Code, it does not say to me that it forbids the offer to sell, but it does the promotion for the product

Warmly,

Gonneke, IBCLC, LLLL in southern Netherlands.

Liz Brooks <[log in to unmask]> wrote: The [WHO] International Code of Marketing of Breast-milk Substitutes says no marketing directly-to-families of items that fall under the Code.  Bottles, teats, formula, or baby foods meant for the under-6-month-crowd fall under the Code.

Pictures of any of these items, on a website accessible to parents, is marketing.

I have long tried to imagine how someone could, in fact, legitimately sell these items in a retail environment .... since the Code to regulates *marketing* and not *selling*.  I guess the stuff can be out of sight, and if the purchaser asks for it, the retailer can bring it up from behind the counter.

Liz Brooks, JD, IBCLC
Wyndmoor, PA, USA

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