Thought I'd pass this on...


What Are the True Costs of Drug Marketing? 


A newly published study in PLoS Medicine provides very useful data on a
long-contested question:

Marc-Andre Gagnon and Joel Lexchin teamed up to determine how much the U.S.
drug industry actually spends on marketing as compared to R&D. They dismiss,
as do most knowledgeable outsiders, the industry's own reports that it
spends more on R&D than on marketing.

If all you want is the bottom line, Gagnon and Lexchin estimate the total at
$57.5 billion, which is 24.4% of total drug sales; R&D expenses account for
13.4% of sales by contrast. This works out to $61,000 spent on promotion for
every US physician.

http://brodyhooked.blogspot.com/2008/01/what-are-true-costs-of-drug-marketin
g.html
 
<http://medicine.plosjournals.org/perlserv/?request=get-document&doi=10.1371
/journal.pmed.0050001>
http://medicine.plosjournals.org/perlserv/?request=get-document&doi=10.1371/
journal.pmed.0050001
 
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