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Subject:	Re: Code Compliance
From:	[log in to unmask]
Reply To:	Lactation Information and Discussion <[log in to unmask]>
Date:	Wed, 5 Mar 2008 10:23:58 -0500
Content-Type:	text/plain
Parts/Attachments:	text/plain (57 lines)

Fleur has a reasonable question.

Marsha reminds us the Internet hadn't been invented when the Code was written, but the Internet has dramatically changed how we do business. It's the cheaper alternative to having a store or an office. "Walking" into a web site is now equivalent to walking into a physical store.

A simple listing of products (i.e. nipples) with basic functional information (flow rates), and the prices, even with a product photo, in my view, is equivalent to placing the products on the shelves. That's selling.

But a photo of a caregiver feeding a baby with the nipples is marketing.

A photo of a diaper bag with bottles / nipples in the pockets is marketing bottles and nipples.
But if that photo is in the "diaper bag" product listing with prices, isn't that just selling the bag using functional information?

Where is the line?

Phyllis

---- Fleur Bickford <[log in to unmask]> wrote:

=============
I'm curious, what about companies that exist only as an on-line store? For
Evenflo, even though they can't have their bottles or nipples on their
website, their product is available off the shelf in many stores. If an
on-line store has bottles and nipples for sale, how are they supposed to let
the public know if they can't have pictures or text relating to bottles and
nipples on their website?

Fleur Bickford BSc., RN, LLLL
Ontario Canada

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--
Phyllis Adamson, IBCLC, RLC
Glendale, AZ.
[log in to unmask]

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