Hi all,

As I wrote before, I'm happy to take the heat for the Ameda ad, since I 
approved it before it appeared.  It's been interesting for me to read 
the various interpretations of the ad.  Some seem willing to accept it 
in the spirit in which it was intended (that a good quality pump can 
save a mother time over a slow, ineffective pump).  Others read into it 
more nefarious meanings. 

When I okayed the ad, I took it to mean that a mother at home pumping 
for missed feedings would have more time to spend with her baby if her 
pump was fast and efficient.

Just to be clear, Ameda hired me as a full-time LC to help women succeed 
at breastfeeding, and I have spent countless hours doing just that, 
helping mothers by phone and referring mothers to their local LCs (you) 
when they need to be seen.  That's also why Ameda asked me to create the 
articles on its web site and funded the latch-on video at:

www.ameda.com/latchon

Several have mentioned that they think an ad for a breast pump could be 
better worded, but I've not yet been given any specific suggestions. I 
would love to hear some ideas of how you think we could do a  better job 
in our ads for mothers  Since our goal is to help mothers breastfeed, I 
can assure you that the last thing we want to do is run an ad that could 
undermine this.  Please send me any suggestions you have and I will pass 
them along.

Sincerely,

Nancy Mohrbacher, IBCLC
Chicago suburbs, where it is even colder today.  I don't even want to 
think about tomorrow!

 From Susan Burger:

>
>I don't see how a quality pump enables you to have more time for your bab=
>y.  If you are=20
>pumping at work, you're away from your baby anyway.  It would only take a=
>way time from=20
>your break time.  That has everything to do with mom and nothing to do wi=
>th the baby=20
>except maybe if it makes mom so cranky she doesn't want to spend time wit=
>h the baby.=20=20
>That's a bit of a logical stretch.  If, on the other hand, you decide the=
> baby feeds too slowly=20
>--- pump --- and then give a bottle, you are still not really adding more=
> time in for your=20
>baby and in fact taking away from time you spend with a baby.  This is th=
>e most frequent=20
>complaint I hear from moms who pump to build a milk supply.
>
>What an efficient pump might do would be to increase the milk you're able=
> to give to your=20
>baby.  That had NOTHING to do with quality time with your baby --- except=
> perhaps to=20
>reduce the risk of illnesses from formula.  Again, I think that is a stre=
>tch.
>
>Brilliant advertising in terms of what every mother wants to hear --- but=
> not a good=20
>message for breastfeeding or even really presenting the what the pump wou=
>ld do. The=20
>potential alternative interpretations of this were not fully through thro=
>
>
>From Christine Bussman:
>  
>
>
>Susan Burger wrote:
>  
>
>>Dear all:
>>
>>I don't see how a quality pump enables you to have more time for your baby.  If you are
>>pumping at work, you're away from your baby anyway.  It would only take away time from
>>your break time.  That has everything to do with mom and nothing to do with the baby
>>except maybe if it makes mom so cranky she doesn't want to spend time with the baby.
>>That's a bit of a logical stretch.  If, on the other hand, you decide the baby feeds too slowly
>>--- pump --- and then give a bottle, you are still not really adding more time in for your
>>baby and in fact taking away from time you spend with a baby.  This is the most frequent
>>complaint I hear from moms who pump to build a milk supply.
>>
>>What an efficient pump might do would be to increase the milk you're able to give to your
>>baby.  That had NOTHING to do with quality time with your baby --- except perhaps to
>>reduce the risk of illnesses from formula.  Again, I think that is a stretch.
>>  
>>    
>>
>Well, consider this scenario.  A mother is nursing and goes back to 
>work.  She cannot keep the baby with her.  She uses a low quality pump, 
>and so her pumping takes up more time than the allotted breaks.  Thus, 
>she is expected to stay at work longer than the standard hours so that 
>her actual 'work time' is the same as other workers.  If this mother 
>changed to a more effective pump, she could get home to her baby earlier 
>and so have more time with baby.
>
>Also, consider a mother who is pumping to bring in a supply in the early 
>days because baby is having difficulty (or even hospitalized).  The more 
>time it takes this mother to pump, the more time she is away from her baby.
>
>I'm not saying that the ad isn't a little shady, just that there is a 
>valid point that a good pump as opposed to a bad pump can allow more 
>time with baby.
>  
>

             ***********************************************

Archives: http://community.lsoft.com/archives/LACTNET.html
To reach list owners: [log in to unmask]
Mail all list management commands to: [log in to unmask]
COMMANDS:
1. To temporarily stop your subscription write in the body of an email: set lactnet nomail
2. To start it again: set lactnet mail
3. To unsubscribe: unsubscribe lactnet
4. To get a comprehensive list of rules and directions: get lactnet welcome