This is my confusion. My gut reaction is to agree with Liz. I think
that the cute little bottle on the cute little website seems to
displayed in such a way that it is meant to be visually appealing to
mothers. This, IMO, is marketing.

That said, in this age of Internet sales, it's near impossible to sell
something without a picture on a website. But, I feel like perhaps a
written description without the cute and appealing picture would be
more appropriate.

But, clearly, this is a judgment call. And, unless I get an
overwhelming response from people falling on one side or the other of
this argument I am going to have to just  make the call and determine
whether or not this person is a suitable advertiser (I do not want WHO
Code violators advertising at a function I am planning).

So, any more input by others is very much appreciated.

Thanks!
Gina
Confused in Colorado

gonneke van veldhuizen <[log in to unmask]> wrote:
> I keep on to respectfully disagree. To show that an item is for sale is by definition not the same as to market an item. Or is this a language question? In translation to my language ''to market'' is to *actively* promote selling/buying an item by advertising, promotional activities,etc. To offer for sale is just that: letting people know that an item can be purchased here. When I read the Code, it does not say to me that it forbids the offer to sell, but it does the promotion for the product

>
>  Liz Brooks <[log in to unmask]> wrote: The [WHO] International Code of Marketing of Breast-milk Substitutes says no marketing directly-to-families of items that fall under the Code.  Bottles, teats, formula, or baby foods meant for the under-6-month-crowd fall under the Code.
>
>
>  Pictures of any of these items, on a website accessible to parents, is marketing.
>

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