It is the advertising of feeding bottles to the general public that Medela 
is doing that breaches the code.  Medela are well aware of the issue.

Article 2. Scope of the Code

The Code applies to the marketing, and practices related thereto, of the

following products: breast-milk substitutes, including infant formula; other 
milk

products, foods and beverages, including bottlefed complementary foods, when

marketed or otherwise represented to be suitable, with or without 
modification, for

use as a partial or total replacement of breast milk; feeding bottles and 
teasts. It also

applies to their quality and availability, and to information concerning 
their use.



Article 5. The general public and mothers

5.1 There should be no advertising or other form of promotion to the general 
public

of products within the scope of this Code.


Karleen Gribble
Australia
----- Original Message ----- 
From: "Marianne Vanderveen-Kolkena" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Wednesday, December 19, 2007 9:32 AM
Subject: The Code and applicable articles


Hello all,

I already got in touch with the Medela-reps in the Netherlands, but it looks 
as if I either didn't understand it myself and gave the wrong message, or 
did give the right message and they don't understand... :-s I would love 
some help.
I just checked the Code and copied the articles I think are applicable to 
the bottles and teats on the Medela-wbsite. I would be very happy if someone 
could give me some feedback on whether these are the items I should inform 
them about as being a violation, as I sometimes find it hard myself, to 
exactly point out the problem... (I'm not over 60 yet, so not as experienced 
as Linda... Linda, I laughed out loud on your funny postings concerning the 
pink hair and the cd's in the (cat) trash! hahaha).
Thanks in advance for replying to me, on or off the list, whichever is 
preferred by the poster, but don't bash me: I'm trying hard to come to grips 
with this issue! :o)
Please add and explain about any relevant items or wordings either on the 
site or in the Code.

Regards,

Marianne Vanderveen, Netherlands

Article 2. Scope of the Code
The Code applies to the marketing, and practices related thereto, of the 
following products: breastmilk substitutes, including infant formula; other 
milk products, foods and beverages, including bottle-fed complementary 
foods, when marketed or otherwise represented to be suitable, with or 
without modification, for use as a partial or total replacement of 
breast-milk; feeding bottles and teats. It also applies to their quality and 
availability, and to information concerning their use.

Article 2. Scope of the Code
The Code applies to the marketing, and practices related thereto, of the 
following products: breastmilk substitutes, including infant formula; other 
milk products, foods and beverages, including bottle-fed complementary 
foods, when marketed or otherwise represented to be suitable, with or 
without modification, for use as a partial or total replacement of 
breast-milk; feeding bottles and teats. It also applies to their quality and 
availability, and to information concerning their use.

4.2 Informational and educational materials, whether written, audio, or 
visual, dealing with the feeding of infants and intended to reach pregnant 
women and mothers of infants and young children, should include clear 
information on all the following points:
1. the benefits and superiority of breastfeeding;
2. maternal nutrition, and the preparation for and maintenance of 
breastfeeding;
3. the negative effect on breastfeeding of introducing partial bottle 
feeding;
4. the difficulty of reversing the decision not to breastfeed; and
5. where needed, the proper use of infant formula, whether manufactured 
industrially or home prepared.

When such materials contain information about the use of infant formula, 
they should include the social and financial implications of its use; the 
health hazards of inappropriate foods or feeding methods; and, in 
particular, the health hazards of unnecessary or improper use of infant 
formula and other breastmilk substitutes. Such materials should not use any 
pictures or text which may idealise the use of breastmilk substitutes.

Article 5. The general public and mothers
5.1 There should be no advertising or other form of promotion to the general 
public of products within the scope of this Code.
5.2 Manufacturers and distributors should not provide, directly or 
indirectly, to pregnant women, mothers or members of their families, samples 
of products within the scope of this Code.
5.3 In conformity with paragraphs 1 and 2 of this Article, there should be 
no point-of-sale advertising, giving of samples, or any other promotion 
device to induce sales directly to the consumer at the retail level, such as 
special displays, discount coupons, premiums, special sales, loss leaders 
and tie-in sales, for products within the scope of this Code. This provision 
should not restrict the establishment of pricing policies and practices 
intended to provide products at lower prices on a long-term basis.
5.4 Manufacturers and distributors should not distribute to pregnant women 
or mothers of infants and young children any gifts of articles or utensils 
which may promote the use of breastmilk substitutes or bottle feeding.
5.5 Marketing personnel, in their business capacity, should not seek direct 
or indirect contact of any kind with pregnant women or with mothers of 
infants and young children.

7.2 Information provided by manufacturers and distributors to health 
professionals regarding products within the scope of this Code should be 
restricted to scientific and factual matters, and such information should 
not imply or create a belief that bottle feeding is equivalent or superior 
to breastfeeding. It should also include the information specified in 
Article 4.2.

11.3 Independently of any other measures taken for implementation of this 
Code, manufacturers and distributors of products within the scope of this 
Code should regard themselves as responsible for monitoring their marketing 
practices according to the principles and aim of this Code, and for taking 
steps to ensure that their conduct at every level conforms to them.
11.4 Nongovernmental organisations, professional groups, institutions, and 
individuals concerned should have the responsibility of drawing the 
attention of manufacturers or distributors to activities which are 
incompatible with the principles and aim of this Code, so that appropriate 
action can be taken. The appropriate governmental authority should also be 
informed.
11.5 Manufacturers and primary distributors of products within the scope of 
this Code should apprise each member of their marketing personnel of the 
Code and of their responsibilities under it.

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