>>This can be done - surely - without making individual women who do
not breastfeed look stupid or reckless (log rolling or bull riding).<<
Heather,
Exactly my point! The log rolling & bull riding were the watered down 'formula maker approved' ads, I really feel if they had gone with the orginial ads it would have helped to change public views (like the current & past smoking and car restraight ads). The orginial ads were run by focus groups who understood that everyone should know about the risks of formula & felt by not being told they were not being respected for their intelligence (if I remember correctly) and didn't make any one feel guilty or bad about themselves.
Felicia Henry, IBCLC, BCCE
Oxnard, CA
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