Dear Friends:
Nina shares a view of this ill-fated campaign. As it ran, the campaign did
have one positive impact; fathers got more on board with breastfeeding than
before.
However, please remember that the formula companies got wind of the campaign
before it was launched and called up their friends in various parts of the
US pro-industry government. The end result is that the campaign was
oopherectomized, and rendered bland.
For a lovely chronology of what happened, try this URL "HHS Toned Down
Breast-feeding Ads"
_http://www.washingtonpost.com/wp-dyn/content/article/2007/08/30/AR20070830021
98.html_
(http://www.washingtonpost.com/wp-dyn/content/article/2007/08/30/AR2007083002198.html)
I've cut and pasted the first 2 paragraphs:
"In an attempt to raise the nation's historically low rate of
breast-feeding, federal health officials commissioned an attention-grabbing advertising
campaign a few years ago to convince mothers that their babies faced real health
risks if they did not breast-feed. It featured striking photos of insulin
syringes and asthma inhalers topped with rubber nipples.
Plans to run these blunt ads infuriated the politically powerful infant
formula industry, which hired a former chairman of the _Republican National
Committee_
(http://www.washingtonpost.com/ac2/related/topic/Republican+National+Committee?tid=informline) and a former top regulatory official to lobby the
_Health and Human Services Department_
(http://www.washingtonpost.com/ac2/related/topic/U.S.+Department+of+Health+and+Human+Services?tid=informline) . Not long
afterward, department political appointees toned down the campaign."
warmly,
Nikki Lee RN, MS, IBCLC, CCE, CIMI
craniosacral therapy practitioner
_www.myspace.com/adonicalee_ (http://www.myspace.com/adonicalee)
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