Heather Welford Neil said,
"Maybe it will backfire on them. I would love to see the figures."
I bet it won't. In my study of undergrad marketing texts, I have discovered
that these campaigns undergo extensive testing before they are released.
The expense associated with such a campaign demands that it works - the
first time. If they are using a strategy like this, you can be fairly
confident it will work amongst those whose money (loyalty) they really want.
Nina Berry
Australia
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