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Having done some research on the fear and loathing behind the oppression
of women, I figured that it wasn't too much of a stretch to consider the
fear and loathing that might underlie the attitudes of people who so
vehemently object to seeing mothers breastfeed in public. I came across
this after reading some things on the history of breastfeeding and its
decline (related in part to the belief in scientific progress and
rationality, and linked with the rejection of physicality that was such
a huge factor in women's oppression). I haven't read the whole article,
but here's the reference.
Basically, I guess seeing someone nurturing life makes people realize
that they are mortal. Geez, sorry. LOL
Jo-Anne
Personality and Social Psychology Bulletin, Vol. 33, No. 1, 110-122 (2007)
DOI: 10.1177/0146167206294202
© 2007 Society for Personality and Social Psychology, Inc.
Mother's Milk: An Existential Perspective on Negative Reactions to
Breast-Feeding
Cathy R. Cox
University of Missouri–Columbia
Jamie L. Goldenberg
University of South Florida
Jamie Arndt
University of Missouri–Columbia
Tom Pyszczynski
University of Colorado, Colorado Springs
Drawing from an existential perspective rooted in terror management
theory, four studies examined the hypothesis that breast-feeding women
serve as reminders of the physical, animal nature of humanity and that
such recognition is threatening in the face of one's unalterable
mortality. Study 1 demonstrated that mortality salience (MS) led to more
negative reactions toward a scenario depicting a woman breast-feeding
her infant in public, and in Study 2, MS decreased liking and increased
physical avoidance of a potential task partner described as
breast-feeding in another room. Further supporting the hypothesis that
such reactions are rooted in threats associated with human
creatureliness, MS in conjunction with a breast-feeding prime led to an
increase in the accessibility of creaturely related cognitions (Study 3)
and priming human/animal similarities (i.e., creatureliness) led to
increased negativity toward a magazine cover depicting a woman
breast-feeding her child (Study 4). Implications of this research are
discussed.
Key Words: terror management theory • death anxiety • breast-feeding •
evaluation of women • evaluation of the body
http://www.ncbi.nlm.nih.gov/sites/entrez?cmd=retrieve&db=pubmed&list_uids=17178934&dopt=Abstract
http://psp.sagepub.com/cgi/content/abstract/33/1/110
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