I think an ad campaign with a mom talking about breastfeeding after having 
not breastfed previous children could be quite valuable in breastfeeding 
promotion. I have heard so many mothers talk about how wonderful they 
thought breastfeeding was after having bottle fed earlier children. They wish 
they had breastfed before with their others and explain just how close they 
feel to their breastfed child, and how much the experience has meant to them. 
It is heartwarming to hear their stories. They become quite vocal sometimes 
and real zealots for breastfeeding. 
Ann Calandro, RNC, IBCLC

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