Though I can't get over staff advertising infant formula it sounds like a
good idea to me. However, I would strongly suggest that you reconsider any
slogan that associates "best" with breastfeeding. I now cringe every time I
hear someone talk about breastmilk as best or as the "gold standard" etc
because I think that it actually undermines breastfeeding....women are very
happy for breastfeeding to be best (gives their babies all that extra stuff
that helps them be healthier) and to give their babies formula (it gives
their baby the normal stuff they need to be normally healthy). Nope
breastfeeding is not best, it is normal and anything less is deficient (but
can't see the nurses who wear the formula advertising being happy to have
that!).
Karleen Gribble
Australia


> The theme for WBW 2006 is
> "Code Watch: 25 Years of Protecting Breastfeeding"
> http://worldbreastfeedingweek.org/
>
>
> I have an idea for promotion and would like your input.
>
> Some staff members (nurses) in my small hospital wear retractable badge
> holders (reels) with ABM logos on them.
>
> I would like to raise some money and purchase retractable badge
> reels/holders that have a breastfeeding slogan, like:
>
> Breastmilk: Best Milk
>
> And have a "BADGE EXCHANGE", the week of World Breastfeeding Week, while
at
> the same time provide education about the Code.
>

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