Mary Ellen,
The "FREE" issue came up during the research for the US Ad Campaign.
Breastfeeding isn't "FREE" for the mother. Cost is not always financial.
There is a great cost to the mother in terms of time, energy, and investing
her body in supporting her baby.
What caught the attention of the focus groups is the concept of "risks of
not breastfeeding."
Linda J. Smith, BSE, FACCE, IBCLC
Bright Future Lactation Resource Centre Ltd
6540 Cedarview Ct, Dayton OH 45459
937-438-9458 / fax 937-438-3229
www.BFLRC.com
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