Hi all
I am following a research thread around the use of risk based vs benefit
based language in health promotion messages (around breastfeeding
sepecifically).  Obviously the 2003 Ad Council campaign has much to say on
this.  I've picked up a great many articles from the web that refer to this
and provide a pretty good picture of what happened.  But I cannot seem to
find either the actual promotional material (print, radio transcripts or
video) or the original research supporting the decision to use a risk based
campaign.  Does anyone have any hints as to where I might find these?

Nina Berry BA/Bed(Hons) Dip Arts(Phil)
Breastfeeding Counsellor
PhD Candidate - "Ethical Issues in the marketing of 'Toddler Milks'"

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