I think NIP is easier for all concerned when it's not
announced -- whether with words or with a psychedelic
apron. If moms are nonchalant it's easier for others
to "be cool." Frankly, many don't even notice.
As for the product site, I didn't care for the
description of breastfeeding as a thankless job!
Between the misogynist product name and the lackluster
attitude toward breastfeeding, I don't think the site
does much to sell women products or the good news of
breastfeeding.
Susan Johnson MFA, IBCLC
Salt Lake City, Utah USA
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