Dear Members, 

A friend of mine in Massachusetts alerted me to this posting.  I wanted to 
respond to the last line of the posting that called our survey 
unscientific. This survey was conducted jointly by myself, Anna Greenberg, 
VP of Greenberg Quinlan Rosner Research (www.greenbergresearch.com) and 
Bill McInturff, Partner at Public Opinion Strategies (www.pos.org).  Both 
of our firms are prominent and well respected nationally.  We do not 
conduct unscientific surveys.  This phone survey was conducted among 400 
mothers of children 0-5 living in their households.  Respondents were 
chosen randomly from a listed sample, and careful quotas were set to 
reflect Census bureau statistics of women age 18-45 in the state.  This 
means that we were careful to represent women on WIC and lower income 
mothers, who traditionally are difficult to reach by phone.  This listed 
sample was purchased from a sample vendor and was not supplied by formula 
companies.  The survey has a margin of error of +/- 4.9%.  You should also 
note that only 31 percent of the sample were formula-only mothers – 37 
percent were breast feed only mothers and 32 percent were mothers who used 
a combination of the two.  Please do not hesitate to be in touch if you 
have further questions about the methodology behind the survey.  

 

Anna Greenberg    

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