How utterly disappointing. Guess it will be a cheery distribution of flyers outside their store


Hi Susan:
Thank you for sharing your views with me in your recent correspondence.  And
I am grateful that you are giving me the benefit of the doubt.  

I certainly understand how strongly women feel about the feeding-choice
debate and we greately appreciate the importance of this issue.  It's in
that context that the "Best for Mom/Best for Baby" initiative was developed.
Simply put, the program aims to support and educate moms with the
information they need to feel comfortable making what they believe is the
right decision for them.

Research has clearly demonstrated that breast milk is the best form of
nourishment for babies.  But research has also clearly shown that it is
critical for babies' healthy development that they form strong healthy
attachments to their parents.

Since so much of baby's earliest days and months are spent being fed, the
quality of the feeding relationship between parent and child - how parent
and child interact and connect during feeding -- is critical.  Feeding
should be a time for bonding, nurturing and making baby feel safe, secure
and loved.  Since babies pick up on and react to what their moms are
feeling, it is essential that a mom feels comfortable relaxed and confident
that she can meet the needs of her baby.  This requires that mom's feel
secure in their choice of their method, whether breast, bottle or both.

Sincerely,
Liz

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