I don't have a dog, but I do have a 21-month-old who loves them and so 
wound up buying a copy of Bark, "the modern dog culture magazine." As she 
was happily paging through all those pictures of doggies, I spotted a 
full-page ad on page 3 for puppy food enhanced with natural DHA.

The photo features a cute side-by-side shot of a puppy and an older baby 
with the caption: "There's no magic formula for raising them. Now there is 
for feeding them. All growing minds need DHA." The smaller text gives 
further detail and it struck me funny (funny odd not funny ha-ha) that 
substituting "baby" for "puppy" would yield an entirely serviceable ad for 
infant formula.

In a way I suppose the ad is a plug for human formula with DHA since it's 
implied that both species benefit from DHA-containing "magic formula." No 
mention of the source of the DHA other than it's natural.

regards,
Julia

Julia R. Barrett
Freelance Science Writer & Editor
Mom to Sean (5) and Kira (1.5)
Madison, Wisconsin

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