Here's PR at work - Nestle hiding behind "BlueSuitMom.com".   We've talked
about this partnership before, but this one seems more obvious.

This statement gets to me:
"One thing that anyone can do, is to point out solutions for them."

Oh yah, that's what all new moms like - loved ones telling them what to do.
Like switch to formula since they are so tired.

Actually, I wonder if this really IS a good example of PR at work???? -
after all, to me is SO obvious that is thinly veiled advertising for Nestle.
Not subtle at all.

Janice.



http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story/11-17
-2004/0002462151&EDATE=

New Survey Finds Expectant Moms are Looking for Emotional and Physical
Comfort


NEW YORK, Nov. 17 /PRNewswire/ -- A recent survey by BlueSuitMom.com, a
resource for working mothers, found that three out of four pregnant women
surveyed are not sleeping, and are physically and emotionally uncomfortable
with labor, delivery and worries of parenting.

    Maria Bailey, founder of BlueSuitMom.com and mother of four:

    "Our survey showed that moms-to-be are really looking to be comforted by
the ones they love.  Reassurance that they are making good decisions will
help
them relax and get a better night's rest.  One thing that anyone can do, is
to
point out solutions for them.  For important decisions like feeding, for
example, breastfeeding is best but it is comforting to know that if it's not
possible, there are wholesome and nutritious options available such as
Nestle
Good Start Supreme DHA & ARA with Comfort Proteins."
    The survey also highlighted the value of friends and family helping out
with chores, giving a back or foot massage, or offering a break so mom-to-be
can take a nap.  For more tips visit http://www.verybestbaby.com.  I'm
Danielle Addair.

    ADDITIONAL RESOURCES:  Audio version and more available at
http://www.prnewswire.com/broadcast/20425/consumer.shtml

    AUDIO PROVIDED BY: Nestle


SOURCE Nestle
Web Site: http://www.verybestbaby.com http://www.bluesuitmom.com
Audio: http://www.prnewswire.com/broadcast/20425/consumer.shtml

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