While you really cannot buy this kind of media awareness anywhere, reading the posts on the ABC Board is rather sobering. It is a reminder to me that the current campaign has little hope of being effective at all. The exact issues that the focus groups pointed to are raging on that board right now (read the posts from all the mothers who didn't have enough milk!!). IMO, the only hope for effectiveness is if the hoopla over the AIM companies' sabotage becomes the big story and leads to change in policy and a more aware public.
Jennifer Tow, IBCLC, CT, USA

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