Remember the horrible Remedia tragedy in Israel last year? Two babies
died and several were left permanently brain damaged because the Remedia
soy milk did not contain Vitamin B1………oops!!
Well, I guess this really hit their sales hard, so now they are out on a
very aggressive campaign.  Here is a transcript of a phone call to one
of the breastfeeding moms in my forum from a Remedia telemarketer:
 
I have translated into English what she wrote:
 
<The telephone rings at home early one morning.  
I answer: " Hello."
From the other end: " Hello, my name is So-and-so(?), and I am a
representative of Remedia. I assume that you are already awake at this
hour and I would like to interest you in some of our products for your
baby…"
At  this point I interrupted her and said:  " First of all, why would
you assume that we are already awake? And secondly, my baby is fully
breastfed."
The Remedia person:  " In a house where there is a baby, people do not
sleep late.  And allow me to update you: there is a new piece of
research that shows that breastfeeding is not effective after age three
months, and that is where we come into the picture…"
I answer cynically: " Oh, YOU have to enter the picture, of all the
companies? And from where does this research come? The Humana labs ? Is
this research a result of your 'successful' experimentation with
vitamins?"
Remedia Person: " Nothing was proven and we can sue you for slander! And
it is your loss because we wanted to send you a carton full of cans of
our product for you to try."
Me: " NO thanks.  I see that your attempt to harm babies continues, but
I will not allow you to do further experiments on MY son.  Keep your
carton of formula and your slander suit, and I wish you a very
unpleasant day. "
I then slammed down the phone. >  
 
Now this is a very confident breastfeeding mother, but can you imagine
how such a call might affect a less confident mom, or one who is having
those 3-month questions? The Humana labs is the laboratory in Germany
where the soy formula was made.
Esther Grunis, IBCLC
Lis Maternity Hospital
Tel Aviv, Israel
PS Looking forward to meeting some Lactnetters when I lecture at the SC
Breastfeeding Coalition Meeting in June!!
 
 
 
 

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