I went to the local grocery store yesterday to look again at Nestle's Nan.  I
had briefly looked at the can in the store the previous day to note the size
of the can and price.  It "looked" like the can was entirely in the Spanish
language.  After a closer inspection, I realized that it was a bilingual
can--English being under the Spanish.  The print is rather small--particularly since
they are doing both languages and it is a 12 ounce can.  I am not sure why my
mind only saw the Spanish the previous day except that maybe I am not use to
seeing bilingual food packages.

I did check the size of the can and it was 12 ounces and the price is $7.99
but it seems that on this grocery shelf that Nestle was the only company that
carried a 12 ounce container.  Other companies had 14 1/2 ounce containers or
the 16 ounce.  I imagine their low price is a reflection of the push to market
this product.  In our area, the Hispanic community has the highest
breastfeeding rates (both initiation and duration) in comparison to the White or African
American populations.  Thus it seems Nestle would like to change those
demographics.

Dee mentioned that the can might have been the 16 ounce size but only have 12
ounces in it.  I don't believe that that is the case with this particular
product.  If one were just eyeballing the size of the can,  they do look the
same. By placing the 12 ounce can on top of the 16 ounce can, it is obvious that
the 12 ounce can is smaller.
But the competition carries a 14 1/2 ounce can and those two cans look to be
the same size, only the price of the 14 1/2 ounce can is at least $4 higher.


Obviously, my brain was not connecting to what I was seeing on the can.  I
have to wonder, if others first impression of this particular brand of formula
would be the same. Interesting situation in terms of marketing.
Valerie W. McClain, IBCLC

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