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Incorporated, a worldwide network of science museums and related institutions.
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Bill,
        Here's a hypothesis you might want to consider.
Most museum visits are initiated by the female head
of household.  I wonder if the NASCAR film and support
programming you might do, being of more "male" interest,
might not bring in new audiences, rather than change the
way your traditional audiences visit.
        I have found that families usually have a pretty good
idea of how much time they plan to spend when they
arrive at a museum, and that they then make choices as
to how to spend that time.  Is there a new exhibit they
want to see? A new film?  A planetarium show?  Do they
have time to fit in a demonstration?  Seldom do they do
all of these.
        I would be interested in how others think about this.

Dave Taylor
AHHA Museum Services
Seattle, WA
> ISEN-ASTC-L is a service of the Association of Science-Technology Centers
> Incorporated, a worldwide network of science museums and related institutions.
> *****************************************************************************
>
> We are currently showing NASCAR, and the special programming we've done
> has been more "event" focused, and therefore run by our Marketing/PR
> arm. Try contacting Shannon Lipscomb ([log in to unmask]) for the
> specifics.
>
> That said, I have a broader question for the list, which is why I
> changed my title (didn't want to step on your toes, Jennifer).
>
> When you all (meaning science center reps who read this listserv)
> develop programming to go along with a film, such as NASCAR, what is the
> impact of that programming? Does it:
>
> a) Generate longer stay time?
> b) Generate repeat visitors? (If so, how?)
> c) Bring people into the science center in the first place?
> d) Anything else?
>
> This is an important question for us because we are all spread so thin

> that we want to get the most bang for our time, if you will. On a purely
> mission focus, I believe in programs to support films and special days
> (e.g. "Pi Day", Halloween, NASCAR, etc.) because it enriches the
> experience. However, with such resource limitations, it's increasingly
> important for us as educators to justify such programs in light of other
> things we could be doing that could more directly affect the bottom
> line.
>
> Any thoughts?
>
> Bill
>
> Bill Watson
> Education Director
> Gulf Coast Exploreum Science Center
> Mobile, AL
> (251) 208-6851
>
> ***********************************************************************
> Visit the all-new permanent exhibit MINDS ON HALL, featuring
> cutting-edge technology exhibits and the Ciba Hands-on
> Science Lab.
>
> Now playing in the Gulf Coast's only IMAX Dome
> Theater: SHACKLETON'S ANTARCTIC ADVENTURE
> and NASCAR.
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>
>
> -----Original Message-----
> From: Informal Science Education Network

> [mailto:[log in to unmask]] On Behalf Of Jennifer Tuxen
> Sent: Thursday, April 01, 2004 12:18 PM
> To: [log in to unmask]
> Subject: Nascar
>
> ISEN-ASTC-L is a service of the Association of Science-Technology
> Centers
> Incorporated, a worldwide network of science museums and related
> institutions.
> ************************************************************************
> *****
>
> HI!
>
> Is anyone currently showing or plan to show the IMAX film Nascar?  We
> are
> considering it and are trying to tie in some programming for the summer.
> Please share some ideas of what you are doing in connection to the film
> or
> if you have any ideas of demos, workshops or programs about car racing,
> drag, aerodynamics, air resistance, etc.
>
> Thanks so much,
> Jennifer Tuxen
> Director of Exhibits and Programs
> Sci-Port Discovery Center
>
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