Contra Costa Times | 03/05/2004 | Baby formula marketing effort upsets
advocates of breastfeeding : "Posted on Fri, Mar. 05,
By Miriam Jordan
WALL STREET JOURNAL
"ANAHEIM - By the dozens, mothers with strollers and protruding bellies
approach the stand of the only infant-formula company exhibiting at an
annual baby-products fair here. Like many others, Alicia Araujo leaves the
booth clutching a free sample can. 'They were very helpful,' she says,
pushing a carriage with her 4-month-old, Danielle. Nestle SA is betting on
Hispanic mothers like Araujo to boost its share of the $3 billion U.S.
infant-formula market -- and some doctors and breast-feeding advocates are
irate. The company has begun promoting Nan, a leading brand in Latin
America, just as the U.S. government is poised to launch the first campaign
in a century to persuade low-income, minority mothers to breast-feed....."

http://www.bfnews.blogspot.com

-- Jodine Chase

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