Of interest:

> Ad Council Changes Its Strategy
> By NAT IVES
>
> Published: May 6, 2004
>
>
>
> HE Advertising Council has often depended on serendipity to shepherd its
> public service campaigns to the right audiences. With no budget to buy
> commercial time, print ads or billboard space, the group distributes campaign
> materials to media outlets nationwide - and then hopes the campaigns are used.
>
> But the Ad Council has switched tactics this year, asking big media
> conglomerates for the first time for specific donations of time and space for
> months ahead. The first round of negotiations has produced media commitments
> valued at $250 million from companies including Clear Channel Communications,
> the United States division of Hachette Filipacchi Media and theMeredith
> Corporation.

<snip>

http://www.nytimes.com/2004/05/06/business/media/06adcol.html?ex=1084420800&
en=8847edb72a6da12c&ei=5062

-- Jodine Chase

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